PACKAGE DESIGN
leuer.
Concept branding and package design for a fruit infused water product.
The idea was to a create a fruit infused brand of water with unique flavors designed to boost one’s health. Each recipe is formulated with essential fruit and herbs guaranteed to enhance your skin, boost your immune system, give you strength and even improve memory.
I used a pastel color palette to reflect the brand’s girlish identity, targeting women who live a healthy lifestyle. The imperfect drawings and witty descriptions of the health benefits add a playful element to the brand.
I knew I wanted to give the brand a unique name and I decided to use the word pure to highlight the brand’s emphasis on healthy living. But, the name pure was not going to make the brand stand out against its competitors. So, my love for the french culture led me to the french translation of pure, Lueur.
The period at the end of the word mark exemplifies the pureness of the brand’s ingredients and packaging materials; using organic fruit and herbs sourced from local farmers and 100% recycled material for the packaging.
With the launch of the brand in the middle of summer, I thought it would be fun to create elements that pertain to the season. These items can be great accessories to be used by the pool or at the beach while enjoying a cold bottle of Lueur water.
